Fintech Adoption in the U.S.: The Opportunity for Banks and Credit Unions
Explore fintech adoption in the U.S in this significant report that measures the adoption rates of financial technologies and services across generations. The Cornerstone Advisors report, commissioned by Q2, also introduces the Q2 Fintech Adoption Index. The index measures the acceptance of fintech startups as alternatives or adjuncts to traditional financial providers. Several emerging fintech services, including P2P payments, savings tools, neobanks, and investment tools, are discussed.
This Q2 paper explores why the marketing role at financial institutions is increasingly becoming a data-driven one in order to effectively anticipate trends and predict account holder needs. It explains why marketers choosing not to use data do so at their own peril.
Q2’s unique customer services pair your FI with seasoned, full-service teams – experts who truly listen to your needs and use that information to build custom solutions. Our services team combines the client-first attitude our partners have come to expect from Q2, with actionable ideas to drive your business into the future.
We are putting the power to innovate in our customers’ hands. Get creative with simplified and cost-effective access to our open APIs and software development kit, giving you the technology to create the products and tools your account holders need and want.
Q2 has pioneered machine learning as a way to keep account holders secure, and we have built on this technology to transform the way FIs are able to market products to account holders. We’ve found that when machine learning and behavioral analytics are used together, they provide more insights than other methods.
Q2 delivers the robust feature set, operational excellence, and seamless integrations you need–but we don’t stop there. We combine powerful problem solving, open technology, and data-driven insights to build better experiences throughout your account holders’ lives. We create the outcomes and engagement that ensure you’ll be an ever-present companion on their financial journeys.
We believe when you focus on the account holder journey, you can elevate the experience, increase efficiency, and drive growth.
Since 2004, Q2’s mission has been to build stronger communities by strengthening their financial institutions. This mission has inspired the industry’s most comprehensive and adaptable smart banking platform and fueled our efforts to change how the industry thinks about digital banking. In our eBook, The Q2 Difference, learn how we combine powerful problem solving, open technology, and data-driven insights to build better experiences throughout your holders’ lives.
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