Read this insightful executive summary from a webinar discussing the benefits of Q2 SMART, an innovative platform that greatly improves FI marketing by turning vast amounts of data into a set of high-level behavioral characteristics called “traits.”
Q2 recommends your FI establish an analytics strategy that allows for the growth of deposits and loans, improves security, and increase efficiencies in back-office operations. Equally important in developing a useful strategy, your account holders’ digital data should be used in conjunction with machine learning techniques and behavioral modeling for optimal results. Learn more by reading Your Guide to Building an Analytics Strategy from Q2.
Unlocking insights from data helps FIs understand, anticipate and offer account holders the products and services they truly need. Using machine learning, FIs can surface the behavioral intelligence buried in the large amount of account holder transactional data captured each day. In this paper, read about Q2’s approach to machine learning and how it led to Q2 SMART, which provides powerful behavioral analytics for FIs, enabling growth while providing account holders with real value.
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