Q2 data scientists and engineers have worked to develop an intelligent targeting and messaging platform that allows a financial institution to take advantage of its data to grow relationships. Called Q2 SMART, this innovative platform based on machine learning allows a bank or credit union to deliver the right offer to the right people at the right time.
Take advantage of your data to grow your relationships with Q2 SMART, our intelligent targeting and messaging platform that allows financial institutions to deliver the right offer to the right people at the right time. Watch this short video to learn more.
Unlocking insights from data helps FIs understand, anticipate and offer account holders the products and services they truly need. Using machine learning, FIs can surface the behavioral intelligence buried in the large amount of account holder transactional data captured each day. In this paper, read about Q2’s approach to machine learning and how it led to Q2 SMART, which provides powerful behavioral analytics for FIs, enabling growth while providing account holders with real value.
As account holders increasingly visit your digital branch, Q2 SMART transforms the “dark data” generated every day by them into actionable intelligence so you can accurately target your messaging and offerings.
Q2 Manager of Strategic Security Services Caity Hinton points out the need for a multilayered security approach to keep financial institutions safe in an increased threat environment – one that equally ensures account holders continue to enjoy a convenient online banking experience.