Meet your customers’ needs with Behavioral Data Analytics
In the world of digital financial services, Q2’s behavioral analytics approach will help financial institutions increase Products Per Relationship (PPR) while providing proactive security to prevent cybercrime before it happens.
Growth in the digital financial services age demands you differentiate your products by understanding, anticipating, and offering account holders what they need and want. The key to unlocking these customer insights is in the behavioral intelligence buried in the large amount of data your institution gathers every day. Q2’s unique approach in evaluating data provides this intelligence.
In addition to finding revenue opportunities, Q2 uses real-time analytics with behavioral and transactional data to identify potentially fraudulent transactions and stop them before funds ever leave your institution. Q2’s behavioral analytics algorithms also power a consumer fraud prevention tool that monitors high-risk in-app activities and presents an authentication prompt when suspicious patterns are detected.
Q2 SMART is a highly accurate targeting and messaging platform that allows a financial institution’s marketing, business development, and other groups uncover real needs and engage account holders. Q2 SMART includes a recommendation engine, a marketing automation tool, and a robust reporting suite. There are no files to upload, no expensive data warehouses to maintain, or data scientists needed to develop complex analytical models to derive insights. Q2 has done all that work for you.Learn more
As your strategies evolve, you now have a way to create new products. Q2 Labs is a digital-first product group, designed to help bridge the gap between FIs and emerging fintech companies by transforming the way they deploy technology and engage account holders.
Our CorePro platform, designed for the cloud, provides developers and user experience (UX) teams an open API platform to rapidly design, create, test, and deploy their own applications around financial services products at a fraction of the cost of legacy backend infrastructures.
Grow Beyond Your Physical Footprint
Q2 is dedicated to empowering community financial institutions with growth and analytics products designed to bolster existing business models, and enable new ones.