Q2’s Platform Analytics for Bank Marketing

Meet your customers’ needs with Behavioral Data Analytics

In the world of digital financial services, Q2’s behavioral analytics approach will help financial institutions increase Products Per Relationship (PPR) while providing proactive security to prevent cybercrime before it happens.

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Growth in the digital financial services age demands you differentiate your products by understanding, anticipating, and offering account holders what they need and want. The key to unlocking these customer insights is in the behavioral intelligence buried in the large amount of data your institution gathers every day. Q2’s unique approach in evaluating data provides this intelligence.

Q2 recommends your FI establish an analytics strategy that allows for the growth of deposits and loans, improves security, and increase efficiencies in back-office operations. Equally important in developing a useful strategy, your account holders' digital data should be used in conjunction with machine learning techniques and behavioral modeling for optimal results.

Platform Bank Marketing

Predictive Security

In addition to finding revenue opportunities, Q2 uses real-time analytics with behavioral and transactional data to identify potentially fraudulent transactions and stop them before funds ever leave your institution. Q2's behavioral analytics algorithms also power a consumer fraud prevention tool that monitors high-risk in-app activities and presents an authentication prompt when suspicious patterns are detected.

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Q2 SMART Video for Behavioral Targeting


Q2 data scientists and engineers have worked to develop an intelligent targeting and messaging platform that allows a financial institution to take advantage of its data to grow relationships. Called Q2 SMART, this innovative platform based on machine learning allows a bank or credit union to deliver the right offer to the right people at the right time.

Platform Analytic for Bank Marketing

Q2 SMART is a highly accurate targeting and messaging platform that allows a financial institution's marketing, business development, and other groups uncover real needs and engage account holders. Q2 SMART includes a recommendation engine, a marketing automation tool, and a robust reporting suite. There are no files to upload, no expensive data warehouses to maintain, or data scientists needed to develop complex analytical models to derive insights. Q2 has done all that work for you.

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Grow Beyond Your Physical Footprint

Q2 is dedicated to empowering community financial institutions with growth and analytics products designed to bolster existing business models, and enable new ones.

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Q2’s platform was designed to help financial institutions meet all of their digital banking needs with a single software platform solution. Learn what else the platform can do.

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