Are We There Yet?
Well, the Marketing Kings of the Universe have done it again – pushed much of the world into a tizzy. Picture it… CEOs texting their charges at dark-thirty in the morning asking, “what are your plans”; relationship managers and customer service reps checking their email every five seconds to see if their talking points have arrived; product development folks wiggin’ out in a frantic we-must-get-our-hands-on-the-SDK-or-die fervor; and citizens of the world buying up every last one of the Cliff Bars and Vitamin Waters in preparation for their strip-mall-sidewalk camp outs!!
You probably guessed what I’m talking about. Apple’s BIG iOS 8 and iPhone 6 release. As with Michael Jordan in the waning seconds of a game, the weather in Seattle, or the dysfunction in Washington, the question remains: Really, this, again? And not only again, but touted as being ‘bigger than ever’?! Truly, you know it’s a big deal when an eleven-year-old girl who has spoken of her “first phone” since about age five says, “Dad, I know you and mom would get me the iPhone 5 for my birthday, but I’d rather wait a month and get the iPhone 6.” Let’s not even address how the armor-hewn shroud of secrecy surrounding the Announcement Event has fed the hysteria.
Hyperbole aside – it is a big deal, especially the iOS 8 release. Here’s why. The ripple effect of Apple’s forthcoming operating system will affect a wide swath of humanity. Developers really do need to know what impact these advancements will have on their apps; companies whose customers rely on these apps really do need to know how their end users might be impacted; and customer service reps who support the users of said apps really do need to know how to answer questions around them. Preparation is indeed in order.
At Q2, we’ve been diligently preparing and anxiously waiting along with the rest of the world, trying as best we can to put ourselves in the shoes of our customers, and our customers’ customers. I’d venture to say these preparatory efforts have touched every corner of our company – from the CEO down. I’d also venture to say – at great risk I realize – that we’re as prepared as we can be. We’ve studied the impact from every conceivable angle, considered all potential participants, and reflected ad nauseam on the lessons learned from the iOS 7 release.
We also know that we can’t possibly account for every conceivable variable under the sun—and we are in good company. In August 2010, Microsoft released 14 security patches in one day, to address 34 vulnerabilities. And in 2005, Oracle released 88 patches for security vulnerabilities over a four month period – that’s 22 a month! The point being, it ain’t easy. You can have 128,000 employees and more resources than Solomon and still not get things right.
But, we have a great advantage. Armed with a virtual banking platform intentionally constructed to accommodate change, and the knowledge that, even in a worst case scenario, no lives will be lost, we have confidently awaited the big day. That being said, we apologize in advance to the Inupiaq fisherman with no thumbs for the slow load times in the Beaufort Sea and maybe the placement of the navigation buttons on the ATM locator page. Glitches aside, we are ready and see this as another opportunity—one that may transcend any product release—to prove our commitment to partnership.