A great user experience—one that’s intuitive and understandable—results in happy digital banking customers. To deliver this experience, UX testing is a must.
Good design is valuable, feasible, and usable, and Q2’s research practices play a big part in shaping highly functional solutions that solve real user problems. In celebration of World Usability Day, we wanted to share some best practices to help your financial institution get the most out of usability testing.
With a little bit of practice, anyone with listening skills and an ability to remain impartial can learn to conduct a usability testing session. And while fancy equipment and a perfect recruiting process are nice to have, you can still get meaningful results with these tips.
While you can establish a UX testing program on a shoestring, dedicating budget to usability testing can boost engagement. User advocate Jakob Nielsen has found that spending 10 percent of a project’s budget on usability evaluation can more than double a website’s desired quality metrics. Besides less annoyed customers, this can translate into increased revenue opportunities, less development rework, fewer support calls, and a greater overall level of user trust in your brand.
Q2 believes that world-class UX design requires dedicated funding. In 2016, we opened an in-house usability testing facility called the Experience Research Center (XRC) that is unique in the digital banking space. The XRC is a place to do product research in a controlled environment and allows Q2 to regularly research UI designs, product plans, early-stage concepts, and existing software so we can help make them better. The Product Research Team has already driven over 200 product improvements, and led us to add more than 40 feature and product ideas to the Q2 Product Roadmap.
If you want to learn more about how Q2 can help your financial institution reap the benefits of UX testing, contact us today at firstname.lastname@example.org.